It feels like just yesterday we were reporting the release of new bilingual banger "Despacito" from Justin Bieber and Luis Fonsi, a remix to Fonsi and Daddy Yankee's original that disappointingly went unnoticed by the English-speaking music market.
Business Insider reports that between its original version and remix featuring Justin Bieber, "Despacito" has racked up a staggering 4.6 billion streams across platforms.
"Streaming is a connector for audiences worldwide and it has helped my music reach ever corner of the planet".
Reggaeton, which originated in Puerto Rico in the late 1990's, blends hip hop, rap, and musical influences from Latin America and the Caribbean, particularly Jamaica. "Despacito, which was released in January, has been at the top of Billboard Hot 100 for weeks".
William Dietz, director of Sumner M. Redstone Global Center for Prevention and Wellness, told Axios the risk rates from the study could be even higher if the participant pool had been more ethnically diverse. According to analytics firm BuzzAngle, audio streams were up 58.5 percent in the first half of 2017.
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Rapper Drake is artist of the year with over 6.1 million in total album consumption units.
As in, the most-streamed song in history.
"I just wanted to make people dance", Fonsi said about the surprise success of the song.
Universal Music Group chief executive Lucian Grainge said in a statement. "We are at one level, and Justin Bieber helps us to go to the next level", he said.